How We Helped Business Owners Get Their Brand Registered On GeM (And You Can Too!)
A few months ago, my friend Raj called me in a frenzy. “Avinash, you won’t believe it,” he said, “I’ve just been told that I need to get my brand registered on GeM to supply to the government. I have no clue where to start!” I laughed, not because it was funny, but because I knew exactly how daunting “official procedures” can feel—until you break them down step by step. If you’ve ever felt the same way, stick around. Let me walk you through Brand Registration on GeM , just like I did for Raj. What is GeM, and Why Does Brand Registration Matter? First things first, GeM, or the Government e-Marketplace , is like Amazon, but for government buyers. It’s the one-stop platform for procurement, allowing businesses like Raj’s (and yours!) to sell directly to government organizations. The catch? You need to complete Brand Registration on GeM before listing your products. Brand Registration essentially verifies your business and brand, ensuring you meet the government’s requirements. Without it...